Administration Staff

Our staff are trained to handle customer inquiries efficiently and professionally, ensuring that you receive the best possible service.

Brandy Bate, A.B.A

Office Manager / Billing Specialist

Brandy manages the team of administrative staff at BCA while creatively developing and implementing front office-flow procedures.  She oversees the billing and coding of all insurance claims, payment distributions for accounts receivable, and tirelessly solves the day-to-day challenges the insurance companies throw at her.  Her strong organizational skills allow her to handle multiple tasks and responsibilities efficiently while often having to adapt to new technologies, strategies, and the daily unforeseen circumstances in order to keep the office running smoothly.  Brandy is the liaison between the clients, counselors, and the administrative staff.  She works closely alongside the Owner to execute the mission of ensuring BCA is a safe and inviting place to receive treatment, as well as the best place to work and provide therapy to the Lehigh Valley.  Brandy has over 15 years of experience working in fast-paced office settings, managing administrative functions, providing excellent customer service care, and accounting / billing principles.  When Brandy is not working, she loves hosting picnics and celebrations for her family and enjoying the small things in life with her daughter. 

Melissa Sferra, B.S.W.

Intake Coordinator / Clinician Credentialing / Administrator

Melissa is our primary Intake Coordinator at BCA.  She will guide you through the intake process and match you with the right clinician for meeting your therapeutic goals. Melissa attended Temple University where she received her bachelor’s degree in Social Work. She has over 7 years experience in customer service relations, as well as, volunteering at rehabilitation and care centers from NJ to PA. When Melissa is not working, she enjoys traveling or simply being at home with her family and reading a delightful book.


Pamela Brickhouse, A.B.A

Accounts Receivable / Billing Coordinator

Pam has her Associates degree in Business Administration and has over 30 years of experience in accounting principles. She manages BCA’s accounts receivable department and collaborates with clients to manage their invoices or assist with payment plans when necessary.  When Pam is not working, she enjoys spending time with her family and spoiling her grandchildren.


Kaitlin Ivans, M.A

Medical Assistant / Administrator

Kaitlin earned her medical assistant certification from The American Institute.  Kaitlin performs administrative and clinical duties to support BCA’s psychiatric nurse practitioner.  Kaitlin coordinates patient scheduling, serves as a triage for patient questions, secures necessary medical records and consent forms, and assists with prescription refills.



Danielle Marie

Medical Biller / Receptionist

Danielle is one of our revered certified medical billers from LCCC. She helps distribute money on the insurance side of billing. Any questions regarding your claims or explanation of benefits, Danielle will be there to assist. She is adept at handling all aspects of the billing process, from submitting claims for payment to analyzing and solving issues with insurance claim denials. She also helps as the front desk receptionist to check you in for your appointment and help you schedule your next appointments. When Danielle is not working, she is sewing toys, beds, and hammocks for her little furry pets.




Paul Woodling, MSPT, MSB


The late Paul “Woody” Woodling, (1972-2021) was the co-owner of Bethlehem Counseling Associates along with his wife, Kimberly Woodling.  Paul spent the majority of his career in Medical and Technology Sales, prior to he and his wife purchasing BCA from Pete and Linda Palmo in 2016.  Paul assisted with the day-to-day operations at BCA, with a focus on insurance company and business marketing relations.  He held two master’s degrees in healthcare and science: physical therapy and cell biology.  Paul brought his quick wit and love of laughter to the office environment on a daily basis.  He was a charismatic and engaging leader who put a smile on everyone’s face.  His legacy and mission to foster a positive, lighthearted work environment with high employee morale will live on at BCA.   

Contact Us

For emergencies call 911 or visit your nearest hospital

(610) 865-8177

(610) 865-2764

2005 City Line Rd | Suite 300 | Bethlehem, PA 18017

Office Hours

Mon. 8am-8pm

Tues. 8am -8pm

Wed. 8am-8pm

Thur. 8am-8pm

Fri. 8am-3:30pm